// THE FEED

Field notes for
busy founders.

Tactical writing on growing a store's social presence without growing a marketing team.

Latest posts

Why Social Media Takes Too Much Time for Businesses And How To Fix It
7 min
APR 14, 2026

Why Social Media Takes Too Much Time for Businesses And How To Fix It

Discover why social media takes too much time for businesses and how tools like Xyla help reduce the workload and keep posting consistent.

By Victor
How Social Media Affects Ecommerce: Traffic, Sales, and Brand Growth
7 min
MAR 17, 2026

How Social Media Affects Ecommerce: Traffic, Sales, and Brand Growth

Learn how social media affects ecommerce growth, product discovery, and why consistent social media marketing matters for online stores.

By Victor
Is Social Media Marketing Cost Effective for Small Businesses?
9 min
MAR 2, 2026

Is Social Media Marketing Cost Effective for Small Businesses?

Discover what social media marketing costs, how to maximise returns and if social media marketing is cost effective for small businesses?

By Victor
How Much Time Does Scheduling Social Media Posts Save?
9 min
MAR 2, 2026

How Much Time Does Scheduling Social Media Posts Save?

Discover how much time scheduling social media posts really saves. A breakdown of manual vs scheduled workflows including hours saved.

By Victor
How to Set Up a Shop on Instagram
7 min
FEB 9, 2026

How to Set Up a Shop on Instagram

Learn how to set up a shop on Instagram with this simple step-by-step guide. Connect your catalogue, enable product tagging & start selling.

By Victor
How to Automate Your Social Media Marketing (Step by Step)
12 min
FEB 9, 2026

How to Automate Your Social Media Marketing (Step by Step)

By Victor
WooCommerce Marketing Strategy for Social Media: A Complete Guide
7 min
FEB 9, 2026

WooCommerce Marketing Strategy for Social Media: A Complete Guide

Learn how social media marketing can help increase online sales on WooCommerce with a simple strategy supported by automated daily posts.

By Victor
Benefits of a Social Media Scheduler
7 min
FEB 9, 2026

Benefits of a Social Media Scheduler

Discover the benefits of using a social media scheduler. Learn how social media scheduling tools help you stay consistent and save time.

By Victor
How to use AI in Social Media
7 min
NOV 20, 2025

How to use AI in Social Media

Learn how to use AI in social media to plan, create, and automate content. Discover AI content generation for social media with Xyla

By Rebekah
How to Add Shopify Products to Pinterest
7 min
NOV 20, 2025

How to Add Shopify Products to Pinterest

Learn how to add Shopify products to Pinterest. Connect your store, sync your catalog, enable product Pins, and start reaching new shoppers.

By Rebekah
The Benefits of AI Social Media Marketing
7 min
OCT 28, 2025

The Benefits of AI Social Media Marketing

Discover how AI social media marketing saves time, boosts engagement, and drives eCommerce sales. Automate posts effortlessly with Xyla AI.

By Rebekah
Connect Shopify to Instagram in 5 Simple Steps
6 min
JUL 21, 2025

Connect Shopify to Instagram in 5 Simple Steps

By Dev
Shopify Marketing Strategy for Social Media
8 min
JUL 21, 2025

Shopify Marketing Strategy for Social Media

Learn a proven Shopify marketing strategy for social media. Boost sales, build awareness, and automate your Shopify store marketing with Xyla

By Dev
Which AI Can Build My Shopify Store?
4 min
JUL 21, 2025

Which AI Can Build My Shopify Store?

By Dev