Engagement rate calculator
Type in your numbers and your engagement rate updates as you go. Then see how it stacks up against what's typical for an account your size, on Instagram or TikTok.
Engagement rate is the share of your audience that interacts with a post. To calculate it, add up likes, comments, saves and shares, divide by your follower count (or by reach), then multiply by 100. For example, 500 interactions from 10,000 followers is a 5% engagement rate.
- By followers
- (likes + comments + saves + shares) ÷ followers × 100
- By reach (more accurate)
- (likes + comments + saves + shares) ÷ reach × 100
Enter the totals across your posts. Set “Posts” above 1 to get your average rate per post.
Enter your numbers to see your engagement rate and how it compares for your size.
Made with Xyla, UGC videos and social posts on autopilot for Shopify.
What's a good engagement rate?
Rules of thumb only. A "good" engagement rate shifts with your niche, content type and how you count it, so treat these as ranges, not targets.
| Tier | Followers | Typical “good” rate |
|---|---|---|
| Nano | Under 10k | 4–6% Small, close audiences interact the most. |
| Micro | 10k–50k | 2–4% Still strong, niche communities. |
| Mid | 50k–500k | 1.5–3% Reach grows, the rate softens. |
| Macro / Mega | 500k+ | 0.5–2% Broad reach, the lowest rate. |
TikTok
| Tier | Followers | Typical “good” rate |
|---|---|---|
| Nano | Under 10k | 8–10%+ TikTok runs higher than Instagram. |
| Micro | 10k–100k | 6–8% Strong for a growing account. |
| Mid | 100k–500k | 4–6% Solid at scale. |
| Macro / Mega | 500k+ | 3–5% Large reach, lower rate. |
How to calculate engagement rate
-
01
Add up the interactions
Count the likes, comments, saves and shares on a post. On TikTok there are no saves, so use likes, comments and shares.
-
02
Pick a denominator
Divide by your follower count for a quick read, or by reach or impressions for a more accurate one. Reach tells you how many people actually saw the post.
-
03
Turn it into a percentage
Divide the interactions by the denominator, then multiply by 100. Average across several posts for a fairer view of the account.
Reach or impressions is the more accurate denominator, because it measures the people who actually saw the post, not just the people who follow you. Follower-based rates are easier to compare between accounts, which is why benchmarks usually use them.
It depends on your follower count and platform. On Instagram, small accounts often see 4 to 6 percent while large accounts sit nearer 1 to 2 percent. TikTok tends to run higher across the board. Compare your rate to accounts your own size, not to the biggest names.
Add up likes, comments, saves and shares on a post, divide by your follower count or by reach, then multiply by 100. To judge a whole account rather than a single post, work out the rate for several recent posts and take the average.
Reach or impressions is more accurate, because it counts the people who actually saw the post. Follower-based rates are easier to compare between accounts, so most published benchmarks use followers. This calculator does both, just switch the mode.
TikTok rates run higher than Instagram because the For You feed pushes posts beyond your followers. Smaller accounts often see 8 percent or more, and even large accounts frequently clear 3 to 5 percent. Many creators also track engagement by views, since views are TikTok's native reach metric.
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