The Etsy marketing tool that runs your social media on autopilot
Connect your Etsy shop and Xyla turns your listings into Instagram, Pinterest and TikTok content, then posts it on a schedule. No design skills, no camera, no content calendar. Just your handmade work, finally getting seen.
- 4.8★ average
- 50,000 shops
- No card to start · 7-day free trial
Xyla is a social media marketing tool built for Etsy sellers. It connects to your shop, turns your listings into Instagram, Pinterest and TikTok content automatically, and posts on a schedule, so you can promote your handmade work without becoming a content creator.
How Xyla connects to your Etsy shop
You connect your Etsy shop by authorising Xyla as an Etsy app, not by installing a plugin. It is a full app integration with the same depth as our Shopify connection: Xyla reads your live listings and does the marketing from there. Here is exactly what happens.
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Connect your Etsy shop
You authorise Xyla as an Etsy app in a couple of clicks, the same way you connect any trusted app to your shop. Nothing to install, nothing to code. This is a full app integration with the same depth as our Shopify connection.
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Xyla reads your listings
It pulls your listings, photos, titles, tags and descriptions: everything you have already written, so it understands what you make and how you talk about it. New listings sync in automatically.
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It spots what to feature
Xyla detects your bestsellers and brand-new listings and surfaces them at the right moment: a fresh drop, a seasonal push, or a quiet week that needs a Pin.
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It makes the content
From your listing photos it builds Instagram posts, Pinterest pins and TikTok-ready videos, with on-brand captions, hashtags and a link back to the listing, all included.
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It posts on a schedule
Xyla publishes to each network on the cadence you choose. Your shop stays visible every week without you opening a single app. Edit or swap anything before it goes live, or let it run.
Built to sell your listings, not just fill a feed.
This is Etsy social media marketing made for makers: every post is wired to your shop, so the work that goes out is the work that brings shoppers back.
Connects to your listings
Every post pulls straight from your live listings: real photos, real titles, real prices. Add a listing to your shop and Xyla already has it.
Drives traffic back to your shop
Each post links to the exact listing or your shop homepage, so a scroll turns into a visit and a visit turns into an order.
Sell-focused link-in-bio
A clean link-in-bio page built from your listings, not a pile of manual links. Shoppers tap straight through to buy what they just saw.
Product tagging where supported
Where a network allows it, Xyla tags the listing right in the post, so people go from “I want that” to your shop in a single tap.
You make things.
You don't want to make content.
You started an Etsy shop to make things, not to run a marketing department. But every guide says the same thing: post constantly, learn Reels, chase the algorithm.
So the marketing either eats the hours you'd rather spend making, or it just doesn't happen, and your best work sits unseen.
Xyla takes the whole posting job off your plate, so your shop stays visible while you stay at the bench.
- be on camera
- learn Reels
- write captions
- keep a content calendar
- chase trends
- hire an agency
You'll still approve, edit or regenerate anything you like. The difference is that the feed runs whether or not you feel like posting today.
Plan, write, design, publish, all on autopilot.
The full social media workflow for Etsy sellers, handled end to end. Etsy social media automation that still sounds like you.
Plan
Xyla builds a posting calendar around your listings, your busy seasons and what is actually selling, so there is always something worth posting.
Write
On-brand captions, titles and hashtags written from your own listing details. It sounds like your shop, not a robot.
Design
Polished pins, posts and short videos built from your listing photos. No Canva, no design skills, no blank canvas.
Publish
Auto-posts to Instagram, Pinterest and TikTok on schedule. Review and tweak anything first, or let the whole thing run.
Real posts, made from real listings.
A few examples of what Xyla ships for handmade and vintage shops. Drop your own pins, posts and videos into these slots.
Flat plans. No surprises.
$29, $49 or $79 a month, cheaper billed annually. Every plan includes a 7-day free trial and no card to start.
- Connect 1 Etsy shop
- Auto-post to Instagram, Pinterest & TikTok
- Up to 1 post per day
- Pins + posts from your listing photos
- Sell-focused link-in-bio
- Edit or regenerate any post
- Everything in Maker
- Up to 3 posts per day
- Auto-pilot short video for TikTok & Reels
- Bestseller & new-listing detection
- Instagram Stories
- Premium pin & post templates
- Everything in Shop
- Highest posting volume
- Enhanced & UGC-style video
- Product tagging where supported
- Up to 3 accounts per network
- Priority support
The sustainable way is to post your listings consistently where shoppers actually browse: Instagram, Pinterest and TikTok, without it eating your week. A tool like Xyla connects to your Etsy shop, turns your listings into posts and pins automatically, and publishes them on a schedule, so your shop stays visible without you becoming a full-time poster.
The best marketing tool for an Etsy shop is one built around your listings rather than a generic scheduler you feed by hand. Xyla connects directly to your shop, knows what you sell, and creates and posts the content for you, so it is purpose-built for makers who want results without managing a content calendar.
Yes. Xyla pulls your listings and automatically creates and schedules Instagram posts and Pinterest pins, plus TikTok videos, from your listing photos and details. You can let it run on autopilot or review each post before it publishes.
No. You never have to film yourself or appear on camera. Xyla builds posts, pins and short videos from your existing listing photos, so your handmade work gets seen without you becoming a content creator.
Yes, Xyla works with Etsy as an app you authorise, exactly like our Shopify integration. It pulls your listings, generates content, and posts to Instagram, Pinterest and TikTok automatically. Full parity, no plugin to install.
Xyla has three flat plans, $29, $49 and $79 per month, each cheaper billed annually. Every plan includes a 7-day free trial, and no card is required to start.
Selling somewhere else?
Xyla runs social on autopilot for every major store platform. See the version built for yours.
Get your evenings back.
Let your shop's social run itself.
Connect your Etsy shop, set your cadence, and Xyla keeps your listings in front of shoppers, every week, without you.