Learn how to add Shopify products to Pinterest step-by-step. Connect your store, sync your catalog, enable product Pins, and start reaching new shoppers today
Pinterest has become one of the most powerful visual discovery platforms for online shoppers, especially for brands in lifestyle, home décor, beauty, fashion, and gifting. With millions of users searching, saving, and planning future purchases, it’s a channel where your products can stay visible long after you post, and convert browsers into buyers at the moment inspiration strikes.
For Shopify store owners, connecting your catalogue to Pinterest opens a new sales channel with high-intent shoppers actively looking for products just like yours. Once linked, your products appear as shoppable Pins with real-time details pulled directly from your Shopify store, including price, stock levels, and product info.
In this guide, we’ll walk through how to add Shopify products to Pinterest in just a few simple steps, so you can increase visibility, attract motivated shoppers, and start driving consistent traffic and sales, without doubling your workload.
Why Pinterest Is a Smart Channel for Shopify Stores
Pinterest works differently from most social platforms. Instead of quick scrolling and short-lived trends, people come here to plan, gather ideas, and save products they genuinely want to buy. That behaviour makes it a strong fit for Shopify brands, especially if your products rely on visuals and lifestyle appeal.
When your store is connected, your items can appear as shoppable Pins with live product details pulled straight from Shopify, including price, availability, and a direct link to checkout. It turns Pinterest into an always-on product catalogue that keeps working long after a Pin is published.
This approach is especially effective for categories like:
- Home décor and organisation
- Beauty and skincare
- Fashion and accessories
- Wellness, self-care, and gifts
- Handmade and lifestyle products
And after the connection is set up, staying consistent is what really drives results. That’s where Xyla AI comes in. It can automatically turn your Shopify products into fresh Pins every day, helping you stay visible without spending hours designing graphics or planning content. Want to automate Pinterest posts and keep your brand active without the effort? Try XYLA AI for free now.
What You Need Before You Start
Before you connect Shopify to Pinterest and sync your products, it helps to have a few essentials in place. This ensures everything links smoothly and your products are eligible for shopping features.
Requirements checklist
- Pinterest Business account
(you can convert a personal account if you already have one) - An active Shopify store
with products, pricing, and images already published - Claimed website domain in Pinterest
required to unlock product tagging and shopping tools - Clear customer policies
including shipping, returns, and contact information on your website - High-quality product images
ideally clean product shots or lifestyle photography
Once these elements are ready, your store can connect to Pinterest without delays and your product Pins will meet platform standards.
Consistency matters once your products are synced. Pinterest rewards brands that stay active and regularly share fresh content. If you prefer not to manage that manually, Xyla can automatically generate and publish Pins from your Shopify catalogue, giving you ongoing visibility without adding to your workload.
How to Add Shopify Products to Pinterest: Step-by-Step Guide
Connecting Shopify to Pinterest only takes a few minutes, and once everything is linked, your products can appear as shoppable Pins across the platform.
Here is how to add Shopify products to Pinterest in a few simple steps:
Step 1: Create or Switch to a Pinterest Business Account
If you currently use a personal Pinterest profile, convert it to a business account. This unlocks shopping tools, analytics, and your product feed connection.
How to do it:
- Sign in to Pinterest
- Go to Settings
- Select “Account Management”
- Choose “Convert to Business” or create a new Business account
Once done, complete your profile and claim your website.
Step 2: Install the Pinterest App in Shopify
Next, connect Pinterest directly to your store through the Shopify App Store.
- In Shopify, go to Apps
- Search for “Pinterest”
- Click “Add app”
- Follow the prompts to log into Pinterest and grant permissions
This connection automatically adds the Pinterest tag to your store and prepares your product feed.
Step 3: Sync Your Shopify Product Catalogue
Once the app is installed, Shopify will begin syncing your product information to Pinterest. This includes titles, descriptions, pricing, images, and stock availability.
Select the products or collections you want to publish. After approval, they will appear as product Pins.
Step 4: Enable Shopping Features and Product Tagging
When your catalogue is approved, Pinterest will enable product tagging and shopping surfaces on your account. Your products will begin appearing in search, boards, and product feeds.
You can now:
- Tag products in Pins
- Create shoppable boards
- Promote Pins if you choose to run ads
Step 5: Apply for the Verified Merchant Program (Optional, but Recommended)
Once your shopping setup is live and your policies meet Pinterest’s requirements, you can apply for the Verified Merchant badge.
Benefits include:
- Verified trust badge on your profile
- Priority product distribution
- Access to additional shopping features
At this point, your Shopify products are connected and ready to be discovered across Pinterest. The key now is consistency. Pinterest rewards brands that publish fresh Pins and stay active, but doing this manually can quickly become time-consuming.
Once you know how to add Shopify products to Pinterest, the next step is keeping your Pinterest presence consistent, and automation through Xyla makes that effortless.
Best Practices for Shopify Product Pins on Pinterest
Pinterest acts like a visual search engine, so high-quality content and clear product information matter. After learning how to add Shopify products to Pinterest, follow these best practices to maximise reach and conversions:
Use strong, vertical images
Pinterest prioritises vertical visuals. Aim for a 2:3 aspect ratio (1000 x 1500 px) with clear product focus. Clean backgrounds or lifestyle scenes work best.
Optimise product titles and descriptions
Titles and descriptions should match your Shopify listings and include natural keywords your customers would search for. Think category, style, colour, use case, or benefit.
Create dedicated boards for product categories
Organise your Pins into themed boards such as “Home Decor Ideas,” “New Arrivals,” or “Gift Inspiration.” This helps users browse and also strengthens search relevance.
Mix product Pins with lifestyle content
Pins that show products in real settings often perform better than plain images alone. Aim for a balance of both.
Keep product information accurate
Price, availability, and descriptions sync from Shopify, but make sure they are always up to date. Pinterest values accuracy and relevance.
Plan around trends and seasons
Pinterest is a discovery platform, so planning content ahead of key moments (spring cleaning, gifting seasons, holiday shopping) helps your products appear right when customers are searching.
Common Issues and Quick Fixes
Even after learning how to add Shopify products to Pinterest, you may encounter a few setup issues:
Products not appearing
This is usually a sync delay. Give Pinterest time to process your feed, then check:
- Pinterest app installed in Shopify
- Website claimed on Pinterest
- Products are visible and active in Shopify
Catalogue or products disapproved
Make sure your store meets Pinterest’s merchant requirements:
- Clear shipping, returns, and contact info
- Accurate product details and pricing
- Policy-compliant products and imagery
Update and resubmit if needed.
Pins cropping incorrectly
Use vertical images (2:3 ratio). If key details are being cut off, adjust framing and re-upload.
Incorrect price or stock showing
Shopify updates may still be syncing. The Pinterest app refreshes product data automatically, it will correct itself shortly.
Automate Pinterest Content With Xyla AI
Once you know how to add Shopify products to Pinterest, the next step is keeping your account active so your Pins continue to surface in searches. Creating new Pins constantly can be time-consuming, especially for busy Shopify owners.
Xyla removes that stress by automatically turning your Shopify products into ready-to-publish Pins. It pulls product data directly from your store, creates on-brand creative and captions, and keeps your Pinterest active without daily management.
So instead of planning, designing, and scheduling every post yourself, you can stay visible and drive traffic while focusing on running your business.Keep your products visible, even when you’re not posting. Try Xyla for free and automate Pinterest content in minute
